Phase 1: Discovery – Creating Your e-Profile

The Discovery phase is all about making sure we understand your business before putting a new website into motion. During this “first look”, your Website Consultant will analyze your business and develop its distinctive e-Profile. This will uncover how your current website is positioned (if you already have a website), how to improve its performance.

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Phase 2: – Looking at the Big Picture

Once an e-Profile for your business has been created, your Website Consultant will have all the background information needed to develop your Website strategy outline. This includes setting objectives and determining how best to implement the strategy within your budget. At this stage we also define your target market; that’s who your customers are and how to communicate to them in a way that influences them to buy your product or service.

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Phase 3: Build – Putting it All Together

The website Build phase is where we combine the technologies and techniques needed to deliver the best results for your website. Your website is built according to your needs and budget; content is added and you review the final design.

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Phase 4: Implement – The Dry Run
In the Implement phase your new Website is deployed online for the first time and your website goes “live”. This is where many Internet solution companies feel their work is done, but we know there’s more to it when it comes to delivering a real return on your investment. One of the most important steps in any marketing website is TESTING.

Marketers who don’t test before fully deploying a website are taking a gamble (remember what we said about wasted advertising dollars). We don’t gamble with our clients’ budgets, which is why “Test and Learn” is an integral component of every website we manage. This allows us to see what works best and to fine tune the strategy before rolling out your website in full.

Phase 5: Measure – Checking Results against Objectives
Far too often business owners spend money on advertising with no way of measuring how effective that advertising is. But as the saying goes, you can’t manage what you can’t measure.

Your Website Consultant uses the latest Web Analytics tools to monitor your website and track where your best leads are coming from, which pages of your website are the most popular and other important customer data. These reports will be shared with you so that you understand how your website is performing and what can be done for even better results.

Phase 6: Manage Results – Where the Rubber Hits the Road
After testing, tweaking and measuring your website it’s time for the full-scale roll out. Once you understand where your best leads are coming from and what kind of sales messages they respond to, you’ll know where to spend your advertising budget most effectively for a healthy Return on Investment.

Don’t forget: throughout every step of the Process, your Website Consultant is on hand, managing your website and supplying you with insightful reports. It’s corporate-level marketing intelligence made accessible to businesses of any size—like yours!

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